With over 42 million Hispanics living in the U.S., comprising $800 billion in annual spending, it is no wonder why smart marketers are catering their services to this group.

• Hispanics are the largest and fastest-growing ethnic group in the U.S.
• Hispanic-American's purchasing power is expected to reach $1 trillion by 2008.
• Hispanic purchasing power has increased at a compound annual growth of 7.7%.
• 79% of the Spanish respondendents said they are unwavering in their commitment to extended families, versus 44% of bicultural Hispanics.

Census projections indicate that by 2035, more than 25 percent of the American population will be of Hispanic descent. And by 2050 the Hispanic population is expected to reach 102 million – a three-fold increase from 2005.

Sources: REACHING THE US HISPANIC MARKET: CONSUMER ATTITUDES AND BUYING BEHAVIOR - Direct Marketing Association, May 2006. The 2007/2008 Yankelovich Monitor Multicultural Marketing Study

Latin America Phone Cards provide your customers with the same amount of minutes to call friends and family in Mexico and any country in South and Central America. Build your next Latin America Phone Card Promotion, click here for more details!

Check out our Latin Music Download Store featuring over 150,000 songs by Latin American recording artists, such as Shakira, Marc Anthony, and Enrique Iglesias.