FOR IMMEDIATE RELEASE

PromoCard Services Hires Sales Executive
Karen Sorota to Lead Sales Team

MIAMI, FL (June 4, 2006) PromoCard Services, a leader in stored value card promotions, has named Karen Sorota its newest sales executive.  In this role, Sorota will be responsible for new business development, as well as the direction of the company’s sales team.

Sorota comes to PromoCard Services from Sorota Media Group, a sales and marketing company, which she founded in 2005.  From 2003-2005, Sorota worked as a marketing/account executive for Calev Print media, where she generated over $2.8 million in the first 18 months of her hire, and was responsible for award-winning branding direction for the company’s corporate collateral.  Prior to Calev, Sorota held various marketing/creative director positions within the advertising and publishing industries, and won numerous national awards for her marketing campaigns between 1999-2004.

Sorota says that her many years of combined sales, marketing, and branding expertise have led her to her current position as sales director for PromoCard Services.  “This new opportunity exploits my best assets – a comprehensive understanding of the sales process, coupled with the marketing expertise to help PromoCard Services’ clients achieve maximum return on their promotional investments.  I am excited to be working with such a forward-thinking group, and am eager to play a role in its continued growth.”

Paul Sorota, president of PromoCard Services, adds, “Because our business is really about building the business of our clients, it was imperative for us to find a sales executive that understood branding and marketing, and could help our clients build the right promotional programs for their individual markets.  My first instinct was to ask Karen, who also happens to be my sister, due to her expertise in all of these areas.  I could not be more thrilled that has agreed to join the company.”

About PromoCard Services

For over 12 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, movie and photo print cards — delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 30 industry Awards for Excellence.  To learn more, visit www.promocardservices.com or call 877.877.8200 (toll free), or 305.695.2662.

Contacts:
Paul Sorota
President, PromoCard Services
pr@promocardservices.com
305.695.2662

Robin Tobias
Tobias Marketing Agency
robin@tobiasmarketing.net
305.933.5485